A Buckeye Bar at Mile Marker 50

FRANKLY
SCARLET

"Frankly, my dear… we don't give a damn."

Buckeye soul, saltwater state of mind. A scarlet-and-gray sports tavern dropped right in the heart of the Florida Keys - where game day meets the gulf, and the conch fritters come with an attitude.

Marathon, FL · The Heart of the Florida Keys · Est. Soon™
🏈 O-H… I-OWE DON'T GIVE A DAMNSCARLET & GRAY ON THE GULFICE-COLD & LOCALHANG ON SLOOPY 🏈 O-H… I-OWE DON'T GIVE A DAMNSCARLET & GRAY ON THE GULFICE-COLD & LOCALHANG ON SLOOPY

The Story

Where "don't give a damn" becomes a way of life.

The name says it all. Borrow Rhett Butler's most famous line, hand it to a Buckeye, and point it at the whole state of Michigan - that's the spirit of Frankly Scarlet.

It's a sports bar with island bones: weathered wood, a tin roof, a wall of TVs for every Saturday in the fall, and a back deck where the rivalry talk runs as warm as the breeze. We're built for the snowbird Buckeye who never wants to miss a kickoff - and for the local who just wants a great burger, a cold beer, and a place that feels like theirs.

Upscale enough for date night. Loose enough for flip-flops. Local enough to be worth it every single week.

Scarlet & Gray Keys Seafood Every Game, Every Saturday Locals First Open-Air Deck

We don't give a damn for the whole state of Michigan - but we'll pour 'em a drink anyway.

- The Frankly Scarlet House Rule

Every Saturday, Every Game

Game Day Headquarters

SATURDAYS

Buckeye Kickoff

Sound up for every OSU game, scarlet-and-gray drink specials, and a free shot of "Sloopy" every time we score. O-H!

SUNDAYS

Island Tailgate

NFL ticket on every screen, bottomless wings & bloody bar, and a back-deck cookout while the sun does its thing.

THE RIVALRY

The Game Watch Party

Late November. Ohio State vs. That Team Up North. The biggest party in the Keys - reservations recommended, grudges welcome.

Find Us

Anchored in Marathon.

We're planting our flag in Marathon - the heart of the Florida Keys, roughly Mile Marker 50, halfway between Key Largo and Key West. Easy to reach, hard to leave.

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WhereMarathon, Florida Keys · Site selection in progress
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HoursDaily 11am - late · Kitchen 'til midnight
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Game DayDoors open for every kickoff, home & away
✉️
Stay in the loopJoin the list below for the grand-opening date
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MARATHON, FL

~ Mile Marker 50 ~

The Florida Keys · Monroe County
Exact address coming soon

For Partners & Investors

Be part of the damn good idea.

Frankly Scarlet is a defensible, brand-first hospitality concept targeting one of the country's most resilient tourism markets - backed by a passionate Buckeye fanbase that travels, spends, and shows up rain or shine. We're assembling our founding investor group now.

$3.5B
Annual Keys visitor spend
33%
Of visitor spend on food & drink
24K+
Keys hospitality jobs
12mo
Warm-weather season
Request the Investor Deck

Figures shown are illustrative market context for discussion purposes, not financial projections.

Get In Touch

Don't Miss a Thing

Investor inquiries, opening updates, partnership ideas, or just want to call your shot on the rivalry - drop us a line.